Innovative and Safe Products
Innovation is Orkla’s primary tool for creating growth and is therefore pivotal to Orkla’s day-to-day operations. Consumer, customer and market insight is combined with technological expertise and investments to develop products and solutions that delight consumers and meet their needs in an even better and safer way.
Orkla has two main sources of growth through innovation: innovation in the form of new products in new or associated categories, or innovation in categories in which Orkla already holds strong positions. Creating new growth platforms to supplement Orkla’s current activities is also a key priority area. Orkla works on a broad front to identify innovation opportunities, across both specialised departments and countries, while also collaborating with suppliers and external innovation and research centres.
Orkla’s strength lies in its local connections, which give it in-depth insight into local consumer needs and how this knowledge can be translated into powerful innovations. At the same time, Orkla seeks to leverage its consumer insight, brand understanding and product development capability across the Group. At the core of all innovation work lies the actual user experience, ranging from taste and function to how intuitive and easy a product is to use.
Our customers and consumers are increasingly interested in knowing what they are eating, where the food comes from and how it is made. We consider it a basic prerequisite that the food is safe. Therefore, we work every single day to ensure safe food at every stage of the value chain, from the production of raw materials up until the product reaches store shelves. Our ambition is to match the best companies in the world when it comes to food safety.
Through our own Orkla Food Safety Standard (OFSS) we set stringent requirements for the way raw materials are cultivated, produced and transported. In the manufacturing process where raw materials are transformed into finished products, we prepare food using controlled procedures, at the right temperature and in accordance with strict quality assurance standards, right up until the end product makes its way to store shelves. The OFSS ensures that the same high level of food safety is maintained at all Orkla factories.
Intrested in reading more?
Have look at our work to ensure food and product saftey in Orkla’s sustainability report here: http://www.annualreport.orkla.com