Our Values, Vision and Strategy

Orkla’s vision is “Your friend in everyday life”, a vision that is underpinned by the values “brave”, “trustworthy” and “inspiring”. Orkla’s mission is “Improving everyday life with sustainable and enjoyable local brands”.

Your everyday friend

The vision has been chosen in the light of Orkla’s importance for millions of people every day. Every day, close to 8 million Orkla products are sold.

“Our branded consumer goods play different roles in different situations, but one thing they all have in common is that they are chosen again and again every single day, because consumers like them and trust them. That’s why I think we really hit the mark with our new vision, which states that Orkla aims to be “your friend in everyday life”. The vision also reflects the way we want to be perceived by our business partners and everyone who has a relationship with Orkla, and it expresses the way we seek to be towards one another,” says former Orkla President and CEO Peter A. Ruzicka.

Orkla’s new vision and values are part of the Orkla compass that was presented to the entire Group on 8 June 2015.

Read the Orkla Compass here: https://corporate.prod.onewp.net/app/uploads/sites/4/2017/12/Eng_The-Orkla-compass_2017_12x12cm_screen-2.pdf

Orkla’s Strategy

Orkla’s strategic objective is to strengthen its position as the leading branded consumer goods and service company in the Nordics, Baltics and other selected markets.

Working more closely across the Group, as “One Orkla”, strategies and capabilities are implemented to strengthen the Group’s long-term competitiveness, increase growth and profitability and maintain Orkla’s strong local presence. Through acquisitions, Orkla will expand its activities in its home markets and selected geographical areas, channels or niches where it can achieve leading positions based on the Group’s core competencies.

Read more about our long-term strategic drivers here: https://www.orkla.com/investor-relations/vision-values-strategy/

Source: orkla.com