MSC and Möller’s – Corporate social responsibility
Möller’s Cod Liver Oil, currently sold in more than 20 countries, wants to use the blue MSC label as a guarantee for sustainability and traceability. During 2019, more than 5 million MSC-certified bottles of cod liver oil will be shipped to consumers all around the world.
The Marine Stewardship Council (MSC) plays a central role in the work of promoting sustainable fishing practices. Overfishing is a major global challenge and we have great faith in the positive changes that will take place under the MSC program.
On this page, you can read more about the cooperation between Möller’s and MSC and why this is important in terms of preserving marine life.
What is MSC and why do we want to cooperate with them?
Marine Stewardship Council (MSC) is an international non-profit organisation. The organisation’s vision is that the world oceans should be full of life; their mission is to end overfishing and ensure that future generations can also enjoy wild seafood. The blue MSC label and the MSC certification program recognise and reward sustainable fishing practices and help create a more sustainable seafood industry.
The blue MSC label on the bottles of Möller’s Cod Liver Oil is proof that the raw materials come from wild fishing that is independently certified according to MSC’s science-based standard for sustainable fishing. In addition, the raw materials can be traced back to their sustainable sources.
A global market research conducted by GlobeScan in 2018 shows that health-conscious consumers increasingly want sustainable seafood options. Respondents are looking for information on sustainable fish and seafood on the product packaging and 72% of those who are familiar with the MSC label have great confidence in the MSC.
For more information on MSC, visit msc.org.